Why Charms? - Starting a charm bracelet or getting new charm is the perfect gift to anyone, from a new mother to the loving grandma. Are you on the lookout for a special gift for someone special? or are you looking to celebrate an accomplishment or a significant event in your life? need a unique way to remember a wonderful holiday you spent in London? is it the time to get your wife an anniversary gift? No matter what is the occasion, charms and charm bracelets are the perfect gift - personal, unique and inexpensive. No other jewelry can show someone you care about them, know them, and appreciate who they are.